PRESS | Brand Refresh
ART DIRECTION & GRAPHIC DESIGN
The 2023 global brand refresh created a comprehensive guide for the PRESS aesthetic world and future visual communications. We took the direction of a more natural aesthetic, returning to the original ideation of the brand: bringing the healthy Californian lifestyle to the UK.
Photography guidelines were redefined, a new iconography set created and font and colour palette were reimagined to reflect a new natural and soft aesthetic. Combining a delicate serif font with a range of earthy greens and neutral tones elevated the brand aesthetic across all visual touch points.
Model Photography
ART DIRECTION
The model photography guidelines were redefined to feel dynamic, candid, and personality-driven, showcasing joyful, health-conscious individuals seamlessly weaving PRESS into their everyday rituals.
Spotlighting a diverse range of models and lived-in environments, model photography celebrates authenticity, colour, and vibrant personalities that mirror the brand’s fresh, natural ingredients.
Product Photography
MODEL PHOTOGRAPHY
Product photography embraces soft, natural tones and highlights vibrant, organic ingredients. The products are composed in dynamic interaction with their raw ingredients: nestled, balanced, and layered, creating compositions where product and produce feel intrinsically connected.
Iconography
VISUAL IDENTITY + DIGITAL ASSETS
I designed this iconography set to enhance educational communication across the brand ecosystem. Each icon was intentionally crafted to feel soft and holistic, using simplified, conceptual forms.
