As Global Creative Lead, I redefined Grown Alchemist’s social visual language, elevating the brand’s presence and articulating a clear, distinctive brand world.

I developed comprehensive visual guidelines built on a considered grid framework, aligning brand, creators, and community. This extended across creator and ambassador guidelines, UGC standards, and refined photography and cropping principles. I also introduced a graphic toolkit that translated scientific and educational narratives into accessible, culturally relevant, and aesthetically compelling content.